In Nature Not All Things are Equal, Some are Superior - and Proven by Science

Why The Sunshine Vitamin Might Be Lacking During COVID-19

Vitamin D helps regulate levels of calcium and phosphate, which are needed to keep bones, teeth and muscles healthy. Along with factors such as age and poor diet, a lack of sun exposure is a key reason for vitamin D deficiency.

Back at the turn of the century, scientist were beginning to suggest most people need more than the recommended RDA of 400IU of Vitamin D per day.  Natural Biology at that time suggested 1000IU based on science, and there was tremendous resistance.  

Current News:  Americans and most western countries have a large percentage of the population have low Vitamin D levels - even in states like Florida where there's plenty of sunshine year round.  It is believed with a healthy diet and adequate sunshine exposure most people will generate enough vitamin d, but something, scientist know there is something blocking healthy levels of vitamin d.  Theories vary from poor diet, lack of sunshine, to even cell phones.

Supplementing Vitamin D is becoming essential for most of us.  When you get your check-up, insist your physician test for vitamin d levels.  Know yours! 

According to a study out of Israel, it surveyed 500 physically active consumers in the U.S., Australia and New Zealand. Two thirds (66 percent) believed they might not be getting enough vitamin D as a result of spending more time indoors because of coronavirus. This concern was particularly high among Millennials, with three quarters (74 percent) of 25-34 year-olds worried about vitamin D deficiency.

The research was undertaken between Oct. 8-14, when various different rules were in place in the three countries. Possibly reflecting the fact that restrictions on movement had been removed in much of New Zealand, fewer consumers there (53 percent) were worried about vitamin D deficiency than in the U.S. (72 percent) or Australia (69 percent).

The findings are in line with social listening research indicating a sharp increase in consumer interest in vitamin D. Mentions of the micronutrient in U.S. social media increased by 181 percent between Sept. 2019 and Sept. 2020, when it was the most mentioned vitamin. 

Interest is also high in other countries, sometimes driven by official advice. In the U.K., where people are now advised to take 10 micrograms per day , there was a 20 percent increase in new product launches containing vitamin D between 2019 and 2020. 

“Of course the coronavirus pandemic has had a huge impact on vitamin and supplement markets and one of the most obvious trends has been increased interest in vitamin D,” said Christiane Lippert, global product manager, vitamins and delivery systems at Lycored. “Our research supports the case that this is largely a result of concern about the effects of spending more time indoors. Clearly, many sun-deprived consumers are looking to supplements, and this demand is likely to increase in the near future, especially in countries entering the winter months.”

Today, many people are taking 2000IU,  5000IU, and even 10,000IU daily.   Overall Natural Biology recommends 2000IU daily unless you have a compromised immune system - then we recommend 5000IU daily for a limited time period.  Always consult your physician and insist on a vitamin D test.  

NOTE:  Add up all the supplements you take to see how much Vitamin D you are currently taking per day.  Most calcium products, multivitamins, and immune target supplements have vitamin D3.  D3 is the best form of Vitamin D to take.  And, also try to get some sunshine - it helps in even more ways.